Transform Your Community. Open a BFT Studio.
Founded in 2017 in Melbourne Australia, BFT now has more than 300 gyms across the globe. With over two decades in the fitness industry, BFT Founder Cameron Falloon has coached elite sports teams like the Geelong Cats and Port Adelaide Power – he was also Princess Diana’s personal trainer. We bring Cameron’s training principles to our studios, no matter where our members are on their fitness journey.
Make fitness fun for your community by bringing BFT’s science-backed techniques, highly trained coaches, and best-in-class equipment to your area. Our group training program involves 14 distinct workouts that target different energy systems and muscle groups – so every day is always new and exciting.
Gyms in 13 countries including Australia, UK, Singapore, New Zealand, Hong Kong, USA, and Spain.
MULTI AWARD-WINNING GYM FRANCHISE
LARGER TERRITORIES THAN OTHER FITNESS FRANCHISES
PROVEN BUSINESS MODEL WITH 7 YEARS OF GROWTH & DEVELOPMENT
40% OF BFT FRANCHISEES OWN MORE THAN ONE BFT GYM
INDUSTRY LEADING TECHNOLOGY. SCIENCE BACKED TRAINING PROGRAMS
Innovation / future thinking / flesh / evolving
“As fitness enthusiasts and entrepreneurs we were keen to build a business that brings a fresh new approach to our local community when it comes to keeping fit.We first discovered the boutique fitness model in North America and when we came across BFT we knew we had found something special.The innovative programming and the robust franchise business model ticked all theright boxes and the journey so far has been incredible.To be the flagship site of the UK makes us very proud, we have opened the doors with a number of members that surpassed our expectations and the feedback from them just re-affirms that we made the right choice!The support from HQ is incredible, they really go the extra mile to ensure that as franchisees we are opening in the strongest possible position. We are super excited to continue this journey and are already on the hunt for our next location! ”
BRIAN SAUND & JAMES KOTAK
BFT LEICESTER (UNITED KINGDOM)
“As a fitness professional for many years I was looking for the right opportunity to finally have a business of my own and be my own boss. I came across BFT on social media and was soon flying out to Melbourne to experience BFT and meet with the HQ team. We fell in love with the concept immediately, and decided to bring BFT to Singapore.BFT HQ are extremely helpful and supportive throughout the entire process, and their only interest is in our continued success.We exceeded our expectations and opened with over 200+ foundation members in Singapore!BFT is a no gimmicks brand. It provides real fitness programs, driven by real fitness professionals.”
DANE KAPOOR
BFT TANKONG PAGAR, BFT ORCHARD, BFT BUKIT TIMAH
“I’m beyond excited to bring BFT and its world class programming and coaching to the UK. After years in the Australian fitness market, I’ve seen the growth and success of the BFT Franchise network and am now honoured to have the opportunity to launch BFT in London, Battersea.BFT has built an incredible brand, systems and community that is second to none so that Franchisees experience success when they join the network.The London fitness market is ready for something new and exciting. Weekly training that is thoroughly thought through, programming that is different everyday keeping members accountable while progressively getting fitter & stronger throughout their BFT journey.As a coach this is the most enjoyable part, seeing the success and enjoyment of others!”
CHARLIE HENDRIE
BFT BATTERSEA
“Leaving my gym manager position to open my own small group training studio was somethingcountless people told me would be challenging. 12 months on I can say without question it is the best career decision I have ever made and couldn’t be happier I chose the BFT brand.The support from day one across the entire network made the opening process a dream. The BFT model led to huge member numbers from day one (160 members on open) and wehaven’t looked like slowing down (now over 300 members within 12 months).The training programs set BFT so far above anything else on the market, making sales & retention a simple background process, and not the focus of your business. I can’t fault the HQ team and the support they have given me from day one and throughout my journey.I highly recommend getting involved with the BFT family while there are locations available.”
REECE TUHOEY
BFT BENDIGO & BALLARAT
Highly accredited coaching
Science-based training techniques
Progressive programming in 8 week blocks
Community-focused culture
Results driven through bespoke heart rate tech
8-week transformation challenges
Passport membership = All Studio Access