BRING A LEADING GYM FRANCHISE TO YOUR COMMUNITY
Founded in Melbourne, Australia in 2017, BFT has grown to over 330 studios worldwide. Created by Cameron Falloon — elite strength and conditioning coach to professional sports teams and former personal trainer to Princess Diana — BFT brings world-class training principles to every studio, helping members of all fitness levels achieve real results.
Watch how BFT works and why it’s changing the way people train:
Make fitness fun for your community with science-backed training, expert coaches, and best-in-class equipment to your area. Our group training program involves 14 distinct workouts that target different energy systems and muscle groups – so every day is always new and exciting.
WHY INVEST IN A BFT GYM?
INTERNATIONALLY RECOGNIZED BRAND
BFT is a global fitness powerhouse with gyms in 13 countries — including Australia, the UK, Singapore, New Zealand, Hong Kong, the USA, and Spain. Our reach is expanding rapidly, giving you the chance to join a brand that’s known and trusted worldwide.
MULTI AWARD-WINNING GYM FRANCHISE
- Beyond Activ Franchise of the Year (2021, 2022 & 2024)
- AFR Fast Starters Top 100
- AFR Fast Global List – 3rd (2023)
- Beyond Activ Boutique Fitness Business Winner (2025)
- Franchise Industry Awards International Franchise of the Year (2025)
LARGER TERRITORIES, GREATER POTENTIAL
PROVEN BUSINESS MODEL
INDUSTRY LEADING TECHNOLOGY & TRAINING
Our innovation keeps you ahead of the competition:
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Elite athlete methodology made accessible to everyday members
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Dedicated franchise manager support at every stage
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In-house education programs to upskill and retain staff
A FORMULA THAT WORKS
HEAR FROM OUR FRANCHISEES
From passion to profit. See how our owners are transforming their lives — and their communities — with BFT.
