OWN A BFT FRANCHISE IN AUSTRALIA

Backed by 7+ years of growth, 300+ studios and award-winning support.

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BRING A LEADING GYM FRANCHISE TO YOUR COMMUNITY

 

Founded in 2017 in Melbourne Australia, BFT now has more than 300 gyms across the globe. With over two decades in the fitness industry, BFT Founder Cameron Falloon has coached elite sports teams like the Geelong Cats and Port Adelaide Power – he was also Princess Diana’s personal trainer. We bring Cameron’s training principles to our studios, no matter where our members are on their fitness journey.

 

Make fitness fun for your community by bringing BFT’s science-backed techniques, highly trained coaches, and best-in-class equipment to your area. Our group training program involves 14 distinct workouts that target different energy systems and muscle groups – so every day is always new and exciting.

WHY INVEST IN A BFT GYM ?

INTERNATIONALLY RECOGNIZED BRAND

INTERNATIONALLY RECOGNIZED BRAND

BFT is a global fitness powerhouse with gyms in 13 countries — including Australia, the UK, Singapore, New Zealand, Hong Kong, the USA, and Spain. Our reach is expanding rapidly, giving you the chance to join a brand that’s known and trusted worldwide.

<p>MULTI AWARD-WINNING GYM FRANCHISE</p>

MULTI AWARD-WINNING GYM FRANCHISE

  • Beyond Activ Franchise of the Year (2021, 2022 & 2024)
  • AFR Fast Starters Top 100
  • AFR Fast Global List – 3rd (2023)
  • Beyond Activ Boutique Fitness Business Winner (2025)
  • Franchise Industry Awards International Franchise of the Year (2025)
<p>LARGER TERRITORIES, GREATER POTENTIAL</p>

LARGER TERRITORIES, GREATER POTENTIAL

Unlike many fitness franchises, BFT offers bigger territories, giving you more exclusivity and a wider audience to attract members. More space means less competition and more room for your business to thrive.
<p>PROVEN BUSINESS MODEL</p>

PROVEN BUSINESS MODEL

Backed by 7 years of growth and development, BFT has scaled to 300+ gyms and 66,000+ members worldwide — and counting. Our systems are tried, tested, and designed for sustainable success.
<p>A FORMULA THAT WORKS</p>

A FORMULA THAT WORKS

40% of BFT franchisees own more than one gym. This level of reinvestment shows the strength of our model and the satisfaction of our owners.
<p>INDUSTRY LEADING TECHNOLOGY & TRAINING</p>

INDUSTRY LEADING TECHNOLOGY & TRAINING

Our innovation keeps you ahead of the competition:

  • Elite athlete methodology made accessible to everyday members

  • Dedicated franchise manager support at every stage

  • In-house education programs to upskill and retain staff

7 STEPS TO GET STARTED

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OUR BUSINESS MODEL

 

Highly accredited coaching

Science-based training techniques
Progressive programming in 8 week blocks
Community-focused culture
Results driven through bespoke heart rate tech
8-week transformation challenges
Passport membership = All Studio Access