If you're an experienced operator or investor looking to secure exclusive development rights within your country or territory, submit your details below.
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Founded in Australia by fitness industry leader Cameron Falloon, Body Fit Training was built on a simple principle: structured, science-backed strength training delivered at scale.
Today, BFT operates across multiple international markets, combining centralised programming, technology integration, and a high-retention membership model designed for long-term growth.
This is not a trend concept — it is a globally systemised performance brand engineered for expansion.
Body Fit Training is one of the fastest-growing boutique fitness brands globally.
Our model blends:
Unlike traditional fitness concepts, BFT delivers:
This is not a trend-driven concept.
This is an institutional-grade fitness model built for global scale.
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As a Master Franchisee, you are not building alone.
Before launch, the team at Body Fit Training works with you to define your territory rollout strategy.
This includes:
Our goal is to position your market for long-term scale — not just initial openings.
We provide detailed studio specifications, layout guidance, and design standards to ensure brand consistency across your territory.
Support includes:
This ensures every studio launches at global brand standard.
BFT provides proven marketing frameworks designed to drive demand before and after launch.
You receive:
Our structured 8-week challenge model creates predictable momentum and revenue cycles.
All programming, performance cycles, and coaching frameworks are centrally developed and delivered globally.
Support includes:
This removes guesswork and allows you to focus on growth.
Sub-Master partners receive continued strategic support as their territory scales.
This includes:
We operate as long-term partners aligned in growth.
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BFT is part of the Xponential family of brands, a leading global franchisor of health & wellness brands across a broad range of verticals. With decades of fitness, wellness, and franchising experience across our team, Xponential has the resources and network to ensure continued growth and support for our franchise partners.
Studios Open
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